YETI Logo Performance Hat

YETI was founded 2006 with a simple mission: build a cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break. We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters.
YETI Have been making hats nearly as long as they have been making coolers.